Hair Colouring

How to embrace your natural hair color

But eventually, as life has returned to normal, the desire to blonde things up again – to add more life, more shine, a teeny bit more glamor – felt right.

Judging by figures from market research company Mintel, I’m part of a bigger movement beating at the hairdresser’s door. Home hair color sales saw a nine percent drop in 2021 after the boom driven by enforced salon closures. Certainly, world-renowned colorist Nicola Clarke (who has her own space in Central London in partnership with John Frieda salons) confirms that most of her customers are now back.

Many, she says, like me, have found that their natural color actually isn’t so bad. They’ve also discovered that they didn’t have as much gray as they thought (it seems many of us have been preventively coloring for years). Plus, says Nicola, ‘grey is not so much of a taboo and we are less judged on our gray hair’. She’s noticed more of her clients are ‘not having so much color applied and instead embracing their natural shade or working some highlights in’. It’s certainly what I’ve opted for: just a little bit of lightening for the summer months but taking things slowly. After all, how often do we get to start again from scratch with our hair color and see what direction we want to go in? It’s a real-time self-makeover. Keep in mind that once you’re coloring again it’s wise to take good care of your hair condition. I recommend the four products below…

DpHue ACV Hair Rinse A gentle apple cider vinegar-based alternative to shampoo. It left my hair feeling super-soft. £32, cultbeauty.co.uk

concentrated conditioner

Concentrated Daily Calm Conditioner This is an excellent hair caregiver that leaves locks shiny and well-nourished. £22, wearecentred.com

virtue shampoo

Virtue ColorKick De-Brassing Shampoo Recommended by Nicola Clark. Boosts color and tone on all hair shades. £40, spacenk.com

elvive shampoo

L’Oréal Paris Elvive Hydra Hyaluronic Acid Shampoo Offers great hydration and helps make hair look fuller and more lustrous. £2.99, boots.com