Hair Colouring

Get to the Root of Breakage

Dry, brittle strands. Frayed ends. Short fragments of hair falling from your head. Sound familiar? You’re dealing with hair breakage. Now, there’s no need to panic: breakage is totally normal, and many of us experience it at one point or another. But it can be incredibly frustrating to deal with when we don’t know what’s causing it or why our exhaustive, multi-step hair care regimen isn’t fixing the problem.

There are several possible reasons your hair could be breaking. Coarser textures, for example, are more prone to breakage, as are aging strands, which have naturally lost elasticity over time; color damage and frequent styling can also lead to breakage. But a surprising and largely overlooked reason? Water. After every wash, metals—like copper—found in water penetrate deep into our hair, increasing its risk for breaking and discoloration.

That’s why L’Oréal Professionnel created its highly effective Metal Detox line. Newly expanded to a three-product range, the trio is formulated with Glicoamine, an exclusive technology and patented molecule that can enter hair strands and neutralize metals to treat strands from within, not just on the outside.

Because of this, hair fiber integrity is preserved, helping to protect strands—regardless of hair type—from all sorts of breakage causes, not just metal penetration. Consider Metal Detox the anti-breakage solution; hair becomes plumper and more nourished, resulting in stronger, healthier-looking hair. The range also keeps hair true to its tone and boosts recovery time after coloring, making it perfect to use after balayage and lightening and similar treatments.

For a deep clean

Anti-breakage treatments can start right in the shower with the Metal Detox Anti-Metal Cleansing Cream Shampoo. The strengthening formula detoxifies hair after color treatments, helping to preserve vibrancy and shine, while also cleaning strands and removing any buildup of metal particles. The results are immediately noticeable: hair is healthier, smoother and more resistant to breakage.

L’Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo, $39.50, lorealprofessionnel.ca

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For preventive protection

Once you’ve revived damaged hair, you’re going to want to prevent future breakage, right? The Metal Detox Anti-Deposit Protector Mask does just that, blocking new metal particles from penetrating strands. When applied after the shampoo, hair remains stronger and more nourished, and color lasts longer, too.

L’Oréal Professionnel Metal Detox Anti-Deposit Protector Mask, $49.50, lorealprofessionnel.ca

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For daily TLC

Whether it’s a wash-and-style day or not, this lightweight serum-in-oil keeps hair strong and protected against breakage while also providing heat protection (up to 230°C), frizz control, and enviable shine. For smoother, softer strands, warm 1 or 2 drops of the product between palms before spreading evenly from mid-lengths to ends. This can be used on dry or towel-dried hair, so it’s perfect for daily maintenance or on days when you need a serious styling boost.

L’Oréal Professionnel Metal Detox Anti-Deposit Protector Concentrated Oil, $43.35, lorealprofessionnel.ca

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This content was created by The Kit; L’Oréal Professionnel funded and approved it.